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Understand how long we retain your data and the principles guiding our data lifecycle management.
Last Updated: January 8, 2026
We only retain data for as long as necessary to fulfill the purposes for which it was collected.
We collect and retain only the minimum amount of data required to provide our services.
When data is no longer needed, it is securely deleted using industry-standard methods.
This Data Retention Policy explains how Stack Up manages the lifecycle of data collected through our services. We are committed to retaining your data only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
Our retention practices are designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.
The following table outlines our standard retention periods for different categories of data:
Information you provide when creating and managing your account
Examples:
Legal Basis:
Contract performance and legal obligations
Data generated through your use of Stack Up services
Examples:
Legal Basis:
Contract performance
Collected ad stack and programmatic advertising data
Examples:
Legal Basis:
Contract performance
Technical logs related to system operations
Examples:
Legal Basis:
Legitimate interest (security, debugging)
Logs related to security events and access
Examples:
Legal Basis:
Legal obligations and legitimate interest
Financial and transaction records
Examples:
Legal Basis:
Legal obligations (tax, accounting)
Enterprise customers have the ability to configure certain data retention settings according to their needs:
When you terminate your Stack Up account:
You may request a full data export before account termination. Contact our support team to initiate an export.
You have the right to request deletion of your personal data, subject to certain exceptions. To submit a deletion request:
We will respond to your request within 30 days and complete the deletion within 90 days, unless we are required to retain the data for legal purposes.
We may retain data beyond the standard retention periods in the following circumstances:
When data reaches the end of its retention period, we ensure secure deletion using:
Data in backup systems follows a separate retention schedule:
When data is deleted from production systems, it will be removed from backup systems according to the backup retention schedule above.
We may update this Data Retention Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
If you have specific data retention requirements due to regulatory obligations in your industry (e.g., financial services, healthcare), please contact us to discuss custom retention arrangements under an Enterprise agreement.
If you have questions about our data retention practices or would like to submit a data request, please contact our privacy team.