We use cookies to improve your experience and for marketing. Read our cookie policy & privacy policy.

Data Retention

Data Retention Policy

Understand how long we retain your data and the principles guiding our data lifecycle management.

Last Updated: January 8, 2026

Our Data Retention Principles

Purpose Limitation

We only retain data for as long as necessary to fulfill the purposes for which it was collected.

Data Minimization

We collect and retain only the minimum amount of data required to provide our services.

Secure Deletion

When data is no longer needed, it is securely deleted using industry-standard methods.

1. Introduction

This Data Retention Policy explains how Stack Up manages the lifecycle of data collected through our services. We are committed to retaining your data only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

Our retention practices are designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

2. Data Retention Schedule

The following table outlines our standard retention periods for different categories of data:

Account Data

Duration of account + 90 days

Information you provide when creating and managing your account

Examples:

  • Name, email, company information
  • Account settings and preferences
  • Billing and payment information

Legal Basis:

Contract performance and legal obligations

Service Data

Duration of account + 30 days

Data generated through your use of Stack Up services

Examples:

  • Domain scan results and reports
  • Analytics and performance metrics
  • Recommendations and insights

Legal Basis:

Contract performance

Ad Tech Analytics Data

90 days by default, configurable

Collected ad stack and programmatic advertising data

Examples:

  • Ads.txt and sellers.json analysis
  • Header bidding performance data
  • Supply chain verification data

Legal Basis:

Contract performance

Usage Logs

12 months

Technical logs related to system operations

Examples:

  • API call logs
  • Error logs
  • Access logs

Legal Basis:

Legitimate interest (security, debugging)

Security Logs

24 months

Logs related to security events and access

Examples:

  • Authentication logs
  • Security incident logs
  • Audit trails

Legal Basis:

Legal obligations and legitimate interest

Billing Records

7 years

Financial and transaction records

Examples:

  • Invoices and receipts
  • Payment history
  • Tax documentation

Legal Basis:

Legal obligations (tax, accounting)

3. Customer-Controlled Retention

Enterprise customers have the ability to configure certain data retention settings according to their needs:

  • Analytics Data: Configurable retention period from 30 days to 24 months
  • Scan History: Configurable retention from 90 days to unlimited
  • Export Options: Ability to export data before deletion
  • Custom Policies: Enterprise agreements may include custom retention terms

4. Account Termination

When you terminate your Stack Up account:

  • Immediate: Your access to the service is terminated
  • Within 30 days: Service data is deleted from active systems
  • Within 90 days: Data is removed from backup systems
  • Retained: Billing records and data required for legal compliance

You may request a full data export before account termination. Contact our support team to initiate an export.

5. Data Deletion Requests

You have the right to request deletion of your personal data, subject to certain exceptions. To submit a deletion request:

We will respond to your request within 30 days and complete the deletion within 90 days, unless we are required to retain the data for legal purposes.

6. Exceptions to Retention Periods

We may retain data beyond the standard retention periods in the following circumstances:

  • Legal Hold: When data is subject to legal proceedings or investigations
  • Regulatory Requirements: When required by law or regulatory bodies
  • Contractual Obligations: When specific retention is agreed in customer contracts
  • Dispute Resolution: When data is necessary to resolve disputes

7. Secure Deletion Methods

When data reaches the end of its retention period, we ensure secure deletion using:

  • Cryptographic erasure for encrypted data
  • Secure overwriting procedures for storage media
  • Certificate of destruction for physical media
  • Audit trails for all deletion activities

8. Backup Data

Data in backup systems follows a separate retention schedule:

  • Daily backups: Retained for 7 days
  • Weekly backups: Retained for 4 weeks
  • Monthly backups: Retained for 12 months

When data is deleted from production systems, it will be removed from backup systems according to the backup retention schedule above.

9. Changes to This Policy

We may update this Data Retention Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

Important Notice

If you have specific data retention requirements due to regulatory obligations in your industry (e.g., financial services, healthcare), please contact us to discuss custom retention arrangements under an Enterprise agreement.

Questions About Data Retention?

If you have questions about our data retention practices or would like to submit a data request, please contact our privacy team.