Resources for Ad Tech Excellence

Insights, guides, and industry analysis to help publishers optimize their ad stacks and maximize revenue.

Pack the Signals, Open the Demand: What StackUp Does for Both Sides of the Trade

An agent is only as good as the signals it is fed. StackUp sits in the plumbing between publishers and buyers - making sure the right information moves through the pipes so good inventory finds the demand it deserves.

June 30, 2026

Ad Tech

8 min read

The Market Is Repricing the Pipes

Publicis paid $2.2 billion for LiveRamp to feed its agents. PMP spend just flipped past open exchange. The curation layer is growing at 45% a year. The signals are not subtle - value in programmatic is concentrating in whoever makes inventory legible.

June 7, 2026

Curation After Cookies: Where the Real Signal Lives Now

Ad Tech

7 min read

Curation After Cookies: Where the Real Signal Lives Now

The cookie era trained publishers to think of their inventory as a commodity. The post-cookie era, if publishers play it right, flips that. Here's where the real signal lives now - and how to own it.

May 14, 2026

The Hidden Revenue Crisis: Why Publishers Are Losing 30% of Their Ad Revenue and Don't Know It

Performance

6 min read

The Hidden Revenue Crisis: Why Publishers Are Losing 30% of Their Ad Revenue and Don't Know It

Most publishers can tell you their RPM to two decimal places. Almost none can tell you what their RPM should be. That gap is where the hidden revenue crisis lives - and it costs publishers 30% of their ad revenue.

April 23, 2026

Yield Optimization

8 min read

Telemetry-Driven Yield Optimization: How It Works and Why It Matters

By turning raw operational data into structured intelligence, telemetry enables publishers to optimize yield proactively. Learn how telemetry-driven optimization works and why it's essential for scalable monetization.

March 15, 2026

Ad Tech

8 min read

The Hidden Cost of Programmatic Advertising: Understanding Take Rates and the Ad Tech Tax

Publishers lose billions to intermediary fees in the programmatic supply chain. Understanding take rates and the 'ad tech tax' is crucial for recovering lost revenue and improving monetization.

February 26, 2026

The Serious Shift Facing Publishers: CPM Erosion, Google's AI Overviews, and Tech Stack Pitfalls

Industry News

7 min read

The Serious Shift Facing Publishers: CPM Erosion, Google's AI Overviews, and Tech Stack Pitfalls

Publishers are facing a perfect storm of declining CPMs, reduced traffic from Google's AI features, and revenue-killing tech stack misconfigurations. Understanding these challenges is crucial for survival in 2025.

August 22, 2025

How AI Is Reshaping Ad Operations - and What Publishers Must Do Next

Ad Tech

8 min read

How AI Is Reshaping Ad Operations - and What Publishers Must Do Next

AI is transforming advertising operations, offering publishers unprecedented opportunities for efficiency and optimization. Here's how to navigate this new landscape and implement AI strategically in your ad operations.

August 22, 2025

How Stack Up Supercharges Ad Operations: From Reactive to Strategic

Ad Tech

8 min read

How Stack Up Supercharges Ad Operations: From Reactive to Strategic

Stack Up transforms ad operations from reactive firefighting to strategic optimization. Discover how our AI-powered platform helps publishers identify hidden revenue, optimize performance, and ensure compliance proactively.

August 20, 2025

Navigating Programmatic Ad Operations: Challenges on the Supply and Demand Sides

Ad Tech

12 min read

Navigating Programmatic Ad Operations: Challenges on the Supply and Demand Sides

Ad operations teams must coordinate myriad technologies and partners across the supply side and demand side of programmatic advertising. Each side faces its own challenges, from technical latency and data discrepancies to pacing and brand safety concerns.

August 15, 2025

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