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Maximize auction competition and unlock the full value of your ad inventory through optimized demand partner analysis.
A successful programmatic strategy depends on healthy competition. Inefficient setups directly cost you revenue on every impression.
If your demand partners aren't bidding effectively, your header bidding setup is inefficient, or your auction rules are misconfigured, you're losing revenue on every single impression.
Understanding which SSPs perform best, who is slowing down your auctions, and where new demand could be added is crucial for maximizing yield.
Average Yield Increase
+42%
Weak Partner Mix
Lack of strong competition from top-tier SSPs.
Inefficient Auctions
High timeout rates and misconfigured Prebid.js setups.
Underperforming Partners
High bid rates but low win rates or CPMs from certain SSPs.
Stack Up analyzes your auction dynamics to give you a clear view of partner performance, helping you make informed decisions to boost competition and revenue.
Analyze the effectiveness of each SSP in your header bidding stack.
| SSP | Bid Rate | Win Rate | Avg. CPM | Est. Revenue |
|---|---|---|---|---|
| Google AdX | 85% | 35% | $2.15 | $12,500 |
| PubMatic | 72% | 41% | $1.80 | $9,800 |
| Index Exchange | 68% | 28% | $2.50 | $8,100 |
| OpenX | 55% | 22% | $1.55 | $5,300 |
| Magnite | 75% | 15% | $1.90 | $4,200 |
Identify slow partners who are delaying your auctions and hurting revenue.
Analyze your demand partners and auction setup to find and fix revenue leaks.